Monetization tactics by shortening links
In the age of digital marketing, the importance of link shortening has increased considerably. It is an effective way to track clicks, organize links, and make them look more professional. However, link shortening has also become a popular way of monetizing links. In this article, we will discuss the different monetization tactics by shortening links.
What is link shortening?
Before discussing the monetization tactics, let’s understand what link shortening is. Link shortening is a technique that shortens a long and complex URL into a shorter, more manageable link. The shortened link redirects to the original URL when clicked.
Why is link shortening important for monetization?
Link shortening is essential for monetization because it allows marketers to track the clicks and performance of their links. By shortening links, marketers can monitor how many clicks their links receive, where the clicks are coming from, and the behavior of the users who click on the links. This data is crucial for marketers to optimize their campaigns and increase their revenue.
How do link shortening services monetize?
Link shortening services, such as Bitly, TinyURL, and Rebrandly, offer free services for users to shorten links. But, have you ever wondered how they make money? The answer is through monetizing the shortened links.
1. Advertising
Advertising is the most common way link shortening services monetize their links. When a user clicks on a shortened link, they are redirected to an intermediate page with an advertisement. After a few seconds, the user is then redirected to the original link. The advertising revenue generated from the intermediate page is shared between the link shortening service and the user who created the link.
2. Subscription model
Some link shortening services offer a subscription model where users can pay a monthly fee to access advanced features such as link tracking, custom domains, and branded links. This model provides a steady stream of revenue for the service provider.
3. Affiliate marketing
Another way link shortening services monetize is through affiliate marketing. They partner with companies and promote their products or services through shortened links. When a user clicks on the link and makes a purchase, the service provider earns a commission.
How can you monetize your shortened links?
Now that we know how link shortening services monetize their links let’s discuss how you can monetize your shortened links.
1. Affiliate marketing
Affiliate marketing is a popular way to monetize shortened links. You can join an affiliate program, create shortened links for the products or services you want to promote, and share them on your social media channels or blog. When a user clicks on the link and makes a purchase, you earn a commission.
2. Advertising
You can also monetize your shortened links by using advertising platforms such as Google AdSense or Media.net. These platforms will display advertisements on your intermediate page, and you will earn revenue based on the number of clicks generated.
3. Sponsored content
If you have a large following on social media or a popular blog, you can monetize your shortened links by offering sponsored content. You can collaborate with companies and create links to promote their products or services.
Conclusion
Link shortening has become an essential tool for digital marketers. It allows them to track clicks, organize links, and make them look more professional. Link shortening services monetize their links through advertising, subscription models, and affiliate marketing. You can also monetize your shortened links by using affiliate marketing, advertising, and sponsored content. As always, ensure you follow best practices and ethical guidelines when monetizing your links.
